Focus on
Giuseppe Giammetta
Giuseppe Giammetta is an Italian creative and art director originally from Matera, living between New York and Europe. Photography is part of his creative practice, a way of observing and collecting visual notes. His camera is a tool for capturing details, gestures, colors, and compositions that catch his attention. Most of these images are taken spontaneously, without a specific purpose or project in mind.
Over time, these observations become part of a personal visual archive, sometimes developing into collections connected by a recurring subject or curiosity. For Giammetta, photography is less about producing a definitive image and more about maintaining a personal record of the people, places, and details that interest him.
Being able to notice details means training your eye to find balance and beauty, almost as a form of practicing empathy. Photography is my way of noticing and remembering beauty.
About the Series — New York Hair Diary New York Hair Diary brings together photographs of people encountered on the streets of New York, seen mostly from behind. In this series their spontaneously styled hair becomes the central subject of the photographs. What fascinates Giammetta about this series is the idea of having a close encounter with New Yorkers who have experienced the incredible energy of the city in previous decades. There is something special about observing people who have witnessed different eras of New York, imagining the stories they carry with them and the changes they have seen throughout their lives. These brief encounters create a connection with the city’s past, even though, most of the time, not a single word is exchanged.
The photographs come from walking through the city, observing the people around him.What begins as an individual observation gradually becomes part of a larger collection, where repetition reveals unexpected connections between the images and the people portrayed. For Giammetta, paying attention to details is not simply an aesthetic exercise, but a way of looking at others with greater curiosity and appreciation. He believes that if people paid more attention to the small details of those around them, the world would be a kinder place. New York Hair Diary reflects this approach, celebrating the simple act of observing people and finding beauty in their authentic details.
